For years, China’s major internet platforms have operated as walled gardens, blocking links from rivals and not allowing users to purchase goods using competitors payments products.That’s starting to change as regulators force China’s technology giants to tear the walls down and change some of their anti-competitive behavior.
And, Taobao, Alibaba's powerful e-commerce platform, is supporting UnionPay Cloud Payment from August 1.Alibaba confirmed that its applications now support WeChat payment.
Given the "walled gardens," it is needless to say none of Alibaba's apps benefited from WeChat's traffic, which gives Pinduoduo an edge over Taote. But that's about to change — with Taote adding WeChat Pay and also applying to launch a mini-app inside WeChat.
Food delivery app Ele.me and video service Youku have been integrating WeChat Pay recently. Alibaba’s other apps Shuqi, Damai and Koala, are now also supporting Tencent’s payments service.
Alibaba also said it is waiting on Tencent’s approval to bring WeChat Pay to its used goods market place Idle Fish, grocery store app Hema and discount shopping service Taobao Deals.
At the same time, Tencent has also opened its system to Alibaba. On September 17, WeChat Pay service issued a statement saying that users can access external links in one-to-one chat settings.
And the market is not oblivious — When WeChat announced it had chopped link-blocking, Pinduoduo's shares dropped 6%.
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